THE MAIN INSPIRATION FOR OUR COSMETICS COMES FROM ITALY’S HUGE BIODIVERSITY, FEATURING A LARGE VARIETY OF PLANT SPECIES.
IT IS THESE INVALUABLE NATURAL ASSETS THAT INSPIRE OUR PRODUCTS, PROVIDING US WITH THE INGREDIENTS WE CAREFULLY SELECT AND THEN TURN INTO COSMETICS.
On the 300-hectare Tenuta Massaini estate, we grow grapes, olives and
oats, extracts from which are used to create the three lines they take
their name from;...;
two plants native to the area, maritime pine and
broom, are also used in our products; and medicinal herbs such as
mint, thyme, marigold, helichrysum and chamomile are also being
grown on the estate, and will soon be featured in a number
of highly specific cosmetic lines.
We are also continually on the lookout for
increasingly effective functional ingredients,
which we source directly where they are
grown so as... to preserve their efficacy:
there are currently more than 300 from
all over the world.
We turn the colours and fragrances of nature into simple yet
innovative natural beauty formulas, whose efficacy and results
are guaranteed by specialised dermatological institutes.
The formulas of our skincare products and cosmetics are free from unnecessary chemicals, and do not contain paraffin, vaseline, formaldehyde releasers and parabens.
On our estate in Tuscany, we grow the finest-quality Italian active ingredients we then use for our product formulas, while we select the finest natural ingredients from all over the world.
In our laboratories,
the natural functional ingredients
are turned into
innovative, effective formulas.
We believe biodiversity is a value.
This is why we endeavour to select
each ingredient in its natural habitat.
NATURAL, ITALIAN LEADERSHIP
Netcomm e-commerce Award 2018
Superbrand 2019
insegna dell'anno 2018-2019
OUR COMMITMENT
TO THE ENVIRONMENT
HOW WE CREATE
OUR PRODUCTS
Nature is an inexhaustible source of inspiration for our cosmetics: its functional ingredients, colours and fragrances are a beacon for us day after day.
With an impressive 6700 superior plants, Italy’s biodiversity is one of the richest in Europe. Our mission is to make the most of this, using the functional ingredients in our cosmetics.
In creating and producing our cosmetics, we pay painstaking attention to the rules established by the regulations in force, taking care to guarantee our customers products that are not only pleasant, but above all safe. Each formula is subjected to numerous efficacy tests, for which very stringent quality standards are required.
WE CHOOSE
RECYCLED PAPER
Seeking quality supports for the presentation of our products has prompted us to choose 100% recycled paper for printing our catalogues and other advertising material.
The decision to use recycled paper was based on our desire to do something positive for the environment, by promoting energy saving, reducing CO2 emissions and saving forests.
Choosing to print our product materials on 100% recycled paper has allowed us to help save 1,628.497 litres of water, 20,685 Kg of CO2, 279,846 kWh of energy, 110,536 Kg of wood, 68,022 Kg of waste and 147,749 km of transport.
Since 2012, thanks to three photovoltaic plants, we have been making an active contribution to safeguarding the environment, by avoiding dangerous CO2, emissions responsible for the greenhouse effect and global warming.
PHOTOVOLTAIC
PLANTS
3
ENERGY
PRODUCED
more than 5,604,305 kWh
EMISSIONS
AVOIDED
more than 3,400,000 KG of CO2