COOKIE POLICY
In addition to the Cookie Policy, Bottega Verde provides users of its Site with its Privacy Practices Notice , containing a detailed description of the aims of the use of personal data and their consequent protection and retention, and its Site Policy , which offers a description of the Site's method of management in relation to processing of the personal data of users who consult the Site. The document does not cover any processing performed on other websites that may be consulted by the user by following links published on the Site. This document reiterates the contents of the privacy policy applied by the Italian Data Protection Authority with reference to the processing of users' personal data, published on the official website www.garanteprivacy.it In respecting the privacy of visitors to its Site, Bottega Verde s.r.l. complies with the data protection policies prescribed by the Italian Data Protection Act (Legislative Decree no. 196 of 30 June 2003 - Data Protection Act) and also by the procedures set down by the Italian Data Protection Authority in the privacy policy document published on the authority's official website. Bottega Verde s.r.l. complies with provision of the Italian Data Protection Authority no. 229 of 8 May 2014 "Identification of simplified methods for disclosure and acquisition of consent for the use of cookies".
The Bottega Verde Site avails itself of the ability to send and subsequently read cookies, in accordance with the aims described under the heading "Use of Cookies on the Bottega Verde Site". Bottega Verde does not perform any promotional or advertising communication activities without the prior express consent of the user .
The use of cookies allows visitors to the Site to be recognised. As specified in the "Cookies Management" section, users are free to configure their browser to accept cookies, reject cookies or receive a notification when a cookie is sent to the browser. If the user does not allow the use of cookies all the services will still be provided, although the user will have to enter their email address and password to be recognised by the Site. Modern browsers allow users to decide whether or not to accept cookies, but disabling cookies may make certain objects unavailable and some services may not function correctly.
A cookie is a small data file that a website saves to a user's computer. A cookie is a string of data in machine language ("basic language"). The cookies are thus small streams of data that are stored on the user's computer when accessing a website or parts of a website.
Cookies, also called "web cookies" or "tracking cookies", are small text files transmitted by a web server, i.e. the computer hosting the visited website, to the user's browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on the hard disk of the user's computer. A cookie is a kind of identity card in relation to the website that sends it, and it cannot contain viruses. If you open your computer's cookies folder you will see a list of small data files of around 1k each except for the index file, which is larger. These are all very small files that cannot cause problems in terms of disk space on the user's system.
Because they are simply text files, cookies cannot transmit viruses and, if you check the names of the cookies on your computer you will see that they always contain references to the names of the sites you have previously visited. Use of the information collected by means of cookies, such as the connectivity server on which the user is registered, the type of browser used, and click-throughs on any banners, is limited to personalisation and detection of the level of satisfaction with the services available on the Site, including advertising services.
Cookies are often erroneously considered to be programs - a misconception that can lead to misunderstandings. In reality, they are simply blocks of data that cannot independently perform any type of action on a computer. In particular, they cannot act as spyware or as viruses. Despite this fact, cookies originating from certain sites are classified as spyware by many anti-spyware products simply because they make it possible to identify the user.
Web pages do not have memories. If you browse from one page to another on a website there is no way the site can know that the user visiting each of the pages is one and the same. Cookies allow the website to recognise the user's browser, and are therefore primarily used to keep a record of the user's preferences, such as the selected language and currency, and to recognise the user at the time of return visits to the website. During navigation, a series of details are recorded concerning the customer's browser, the click-throughs in the various areas of interest, the products most frequently purchased and a series of aspects associated with customisation and identification of the level of satisfaction with the services offered by the visited website.
There are various types of cookies and different ways of using them. Cookies are distinguished on the basis of the function they perform, their persistence, and the party that inserted them in a website.
Technical cookies are used to offer users an intuitive and advanced website that adapts automatically to their requirements and preferences. These types of cookies are essential for optimal operation of websites and they make it possible to view the site and cause it to respond correctly, to create a personal account, to perform login actions and to manage requests.
Functional cookies
Functional cookies are used to keep a record of preferences and to assist the user in interacting with the Site in a practical and efficient manner, and to save searches and the structures displayed currently and previously. Functional cookies are not indispensable for operation of the Site, but they add functions and improve the overall experience.
These two cookie categories ( These two cookie categories ) are
temporary cookies
.
They are known as "session cookies" and they are transmitted by the Site to the user's computer during navigation, but they are saved exclusively for the duration of the current session. This means that when the user closes his/her browser the cookies are automatically deleted so they are completely removed rather than remaining saved on the user's system. These cookies are composed of random numbers generated by the server and they are used to allow safe and efficient exploration of the Site.
By using session cookies we can facilitate user navigation within the Site, e.g. allowing saving of data entered by the user when filling in forms on the Site (so-called input cookies), allowing users to be recognised after they have logged onto the Site (so-called "Authentication cookies"), personalising the Site interface on the basis of user preferences, etc.
These cookies do not require prior consent of the user because they are strictly necessary in order to provide the service requested by the user of the Site.
.
The other types of cookies are:
Analytics cookies
Analytics cookies are used to aid understanding of how visitors are using the Site, to understand what works and what doesn't work, to optimise and improve the Site and to guarantee that the Site contents are always interesting and relevant. The data obtained include the web pages visited, the exit and landing pages, the type of platform, information on the date and time, and data such as the number of clicks in a given page, mouse movements, scrolling, search words and text entered while using the Site. Analytics cookies also play an integral part in online advertising campaigns, to discover how users interact with a site such as an online sales site, after having viewed an advert, including on third-party websites.
Commercial cookies
Commercial cookies are used to display Site adverts on different websites. This activity is called retargeting and it varies on the basis of the actions of the e-commerce site user, including the destinations searched for, the structures viewed and the prices shown.
Cookies originating from social media
Some cookies can be recorded when the Site is visited, using the social network functions present on the Site. These cookies allow users to inform others of the contents of the Site and of their opinions of the Site. This is the case of the "Share" or "Like" options found in Facebook, Twitter, LinkedIn, Viadeo, etc. If a user decides to use these options or, more generally, to visit the Site while remaining connected to a social network, these cookies can inform the social networks in question of information concerning the user's navigation on the Site. This information can be used for commercial or advertising purposes.
Web beacons
In addition to using cookies, so-called web beacons may also be employed in some circumstances. A web beacon is a small graphic object composed of a single pixel that reaches the user's computer as part of a web page or by means of an email in HTML format. These pixels are used directly or via third-party suppliers, on the website in question or on third-party websites. The aims are multiple: to establish whether a user who views an online advert subsequently decides to click through; to keep track of the conversion rate of partner Websites; to analyse users' online behaviour with the aim of optimising the services offered by the Site.
This classification concerns cookies known as
persistent cookies
.
These are cookies downloaded by the Site to the user's computer during navigation, but they remain saved also beyond the duration of the navigation session until their expiry date or until they are deleted by the user.
The use of persistent cookies requires the express and informed consent of the user.
By accessing the homepage of the Site or other pages of the Site, the user will be presented with the short information banner concerning cookies superimposed on the pages and can access the extended information (Privacy Practices Notice), the Site Policy and this Cookie Policy; by continuing to navigate on our Site the user automatically agrees to the use of cookies. Also by configuring their browser (e.g. Explorer, Firefox, Chrome) to accept the use of cookies users are considered to have provided their valid consent.
In addition, if a user
registers on the Site and provides specific consent
to receive offers customised in accordance with his/her shopping habits, also identified through the use of cookies, with monitoring of his/her navigation on the Site, the data concerning navigation on the Site can be associated with the user's personal data, with consequent identification and recording of their shopping preferences to allow specific and targeted sales and advertising initiatives.
- to count the unique visitors to a single web page or service
- to develop aggregated statistics also concerning operation of its websites and services
- to collect data concerning traffic and the interaction of users with the Site to identify trends and estimate the audience size
- to improve performance of its Site, also in terms of faster search functions for users
- to improve the user's navigation experience by proposing the best products and best offers based on the user's navigation
- to store information concerning user preferences and thus customise the Site in relation to users' specific interests
- to transmit offers tailored in accordance with the user's shopping habits, thanks also to monitoring of the user's navigation on the Site
- to identify the user's shopping preferences for the preparation of specific targeted commercial and promotional initiatives
- to avoid repetition of the same advertising messages
- to save products selected previously and placed in the user's shopping cart
- to streamline search activities
- to recognise the user's computer at the time of repeat visits to the Site
- to adapt the appearance of the Site to match the display preferences of the user's terminal (screen resolution, operating system, etc.)
- to adopt security measures, e.g. when a user reconnects to Site contents or services after a given period of time.
When users view Bottega Verde online advertising messages, one or more persistent cookies are saved on their terminal so that the device in question will be recognised for future advertising displays. Because Bottega Verde manages advertising messages on its own Site and on the sites of its advertising partners, through time it can accumulate information concerning the type of pages, contents and advertising messages that the user/users of a given terminal has/have visited or viewed.
Bottega Verde assumes no responsibility for
cookies originating from sites
that are linked on its Site, or for cookies originating from
social media sites
.
On entering any page of the Bottega Verde Site, whether the Home Page or any of the other pages allowing targeted access from the outside the Site, a clearly visible banner will be displayed plainly indicating that:
- the Site uses profiling cookies to transmit targeted advertising messages;
- the Site allows transmission of "third-party" cookies, meaning cookies installed by a site other than the website currently being visited;
- a link to this Extended Information ("click here"), with information concerning the use of cookies transmitted by the Site, in which it is possible to deny consent for installation of the cookies directly or by connecting to the various sites in the case of "third-party" cookies;
- a notice stating that by proceeding to navigate on the Site (e.g. by accessing another area of the Site or selecting an image or a link) the user is automatically giving consent to the use of cookies.
Users can set and manage their preferences concerning the use of cookies by means of their browser settings. Users are free to configure their browser to accept cookies, reject them, or receive a notification when cookies are received. Each cookie accepted can be subsequently deleted. Provided users do not choose to reject the use of Cookies on their browser, the Bottega Verde system will transmit cookies at the time of connection to the Site. If a user wishes to block or delete the cookies received from www.bottegaverde.it or from any other website, this is possible by changing the settings on the browser used as defined below. If cookies are disabled, all the Site's services will still be provided, although the customer must always enter email address and password to be recognised. Modern browsers allow users to decide whether or not to accept cookies, but disabling cookies may make certain objects unavailable and some services may not function correctly. At the end of each navigation session users can delete the cookies from the hard disk of their device. To remove the cookies installed in the cookies folder of the browser you are using, note that each browser has a unique procedure for the management of settings. By selecting the following links the user can obtain specific instructions for the most popular browsers:
-
Click on the Chrome menu
in the browser toolbar
- Select "Settings"
- Click on "Show advanced settings"
- Click the "Content settings" button in the "Privacy" section
- You can change the following cookie settings in the "Cookies" section:
- "Keep local data only until you quit your browser"
- "Block sites from setting any data"
- "Block third-party cookies and site data"
- Clicking on "All cookies and site data" opens the "Cookies and site data" dialogue box:
- To remove all cookies, click on "Remove all" at the top right of the box.
- To eliminate a specific cookie, point the mouse to the site that generated the cookie then click on the X that appears in the right-hand corner.
Bottega Verde collaborates with carefully selected and vetted third parties which may use cookies to improve the relevance of their advertising messages, both on the Site and on other websites used by Bottega Verde to carry its advertising messages. Bottega Verde s.r.l. also uses third-party cookies (promotional or targeting cookies) to enhance the overall experience of users on the Site. The cookies in question are managed by the companies in question.
Users can always disable cookies on their browser by following the instructions given above.
The following is a description of the cookies used by Bottega Verde that users can freely choose to keep or reject by means of the methods illustrated above.
| Cookie name |
Description |
| Source | Technical - Used to optimise navigation and offers for the user |
| CookiesOk | Technical - Cookie for acceptance of the Site Cookie rules |
| bv_aff_camp_segm | Technical - Cookie for statistical analysis of the user's navigation and order |
| bv_aff_idproven | Technical - Cookie for statistical analysis of the user's navigation and order |
| bv_customer | Technical - Cookie for statistical analysis of the user's navigation and order |
| contact | Technical - Cookie for user access to the reserved personal area |
| first_login | Technical - This cookie is used to display various login layers |
| layer_controllo | Technical - This cookie is used to display various login layers |
| layer_oscura | Technical - This cookie is used to display various login layers |
| visto_layer_LOG | Technical - This cookie is used to display various login layers |
| __utmz | GoogleAnaytics - This cookie keeps track of traffic sources and exploration |
| __utma | GoogleAnaytics - This cookie identifies visitors unequivocally |
| _ga | GoogleAnaytics - This cookie identifies visitors unequivocally |
| session | Session - Web session cookie |
Bottega Verde S.r.l. - Registered offices Palazzo Massaini, 53026 PIENZA (SI) -
Entered in the Register of Companies at the Chamber of Commerce of SIENA under no. 00410200026 VAT reg. no: IT 00823350525 A
AEE reg.no. IT08020000000716 Fully paid-up share capital: Euro 120,000 - Company subject to the direction and coordination of ONIVAL S.r.l.